Featured Solutions

Label Printing ➝

Modernized label printing tools to help your operations keep up with ever changing demands and regulations – all in one powerful software package.

Asset Tracking ➝

Asset tracking software for monitoring equipment and assets. Optimize usage, locate tools faster, and improve efficiency with our RFID applications.


MarkMagic →

Relied on by thousands of customers worldwide, MarkMagic solves barcoding, labeling, forms, design, and printing challenges in one powerful software package.

Edgefinity IoT →

A powerful software application that combines RFID technology with real-time tracking capabilities, and helps users track assets, locate inventory, and monitor employees.

EdgeMicro →

A simple RFID starter solution that solves common issues in logistical and inventory management. Deploy RFID into your supply chain without big investments or customizations.


[2024 RFID Integration Guide]

Have you been handed an RFID tag mandate from one of your retail partners? This ebook is a complete guide that will help manufacturers, and distributors reap great benefits from deploying RFID into your operations.


CYBRA specializes in RFID technology, real time tracking systems, and enterprise barcode label software solutions.

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Asset Visibility Explained

Lost assets and equipment can become a huge liability in any industry, supply chain, and operation. Managing assets effectively is crucial for operational efficiency, cost control, and compliance. The ability of an organization to gain insights into the location, status, and condition of its assets is critical in maintaining assets and maximizing usage. In this comprehensive guide, we will delve into what Asset Visibility entails, its significance across various industries, and the technologies that enable its implementation.

What is Asset Visibility?

Asset Visibility refers to the capacity of an organization to continuously monitor, track, and manage its assets in real time. This is achieved through the use of advanced technologies and systems that provide instant access to critical information about the location, condition, and utilization of assets. The goal is to eliminate blind spots and provide a comprehensive view of the entire asset inventory, regardless of where the assets are located.

Technologies Enabling Asset Visibility

Several cutting-edge technologies play a pivotal role in establishing and maintaining Asset Visibility:

1. Radio-Frequency Identification (RFID)

RFID employs electromagnetic fields to transmit data between an RFID tag attached to an asset and an RFID reader. This allows for real-time tracking and monitoring without the need for direct line of sight. RFID tags can be passive (powered by the reader’s signal) or active (with their own power source), offering varying ranges and functionalities.

2. Global Positioning System (GPS)

GPS technology relies on a network of satellites to provide precise geographical coordinates. It is particularly valuable for tracking assets that are in transit or are mobile, such as vehicles, equipment, or shipments. GPS systems offer accurate location data that can be integrated into asset management platforms.

3. Internet of Things (IoT)

IoT involves embedding sensors and connectivity into everyday objects, allowing them to collect and exchange data. In the context of asset visibility, IoT devices equipped with sensors transmit information about an asset’s condition (e.g., temperature, humidity, motion) and location. This data is then aggregated and analyzed to provide real-time visibility.


Significance of Asset Visibility

The significance of asset visibility in an organization cannot be overstated. It plays a crucial role in several key areas:

1. Prevention of Loss and Theft

Asset visibility acts as a powerful deterrent against asset loss or theft. By knowing the exact location of assets at all times, organizations can quickly identify and recover missing items, reducing the risk of financial loss. Asset labels can be affixed to equipment in order to track location and status.

2. Optimized Asset Utilization

Real-time information about asset location and availability enables organizations to deploy assets more efficiently. Idle resources can be quickly identified and reallocated, minimizing downtime and maximizing productivity.

3. Enhanced Regulatory Compliance

Many industries, such as healthcare, transportation, and logistics, have strict regulatory requirements regarding asset tracking and reporting. Asset Visibility ensures that organizations meet these compliance standards, avoiding potential fines and penalties.

4. Improved Customer Service

For businesses that provide rental or leasing services, Asset Visibility allows for accurate and reliable information on the availability and location of rented assets. This enhances customer satisfaction and builds trust.

5. Streamlined Maintenance and Repairs

Knowing the precise location and condition of assets facilitates timely and targeted maintenance activities. This prevents unnecessary servicing of assets and ensures that maintenance efforts are directed where they are most needed.

Implementing Asset Visibility: A Strategic Approach

Achieving an improved level of asset visibility involves a systematic approach that encompasses technology deployment, process optimization, and organizational alignment. It begins with a thorough assessment of the organization’s asset tracking needs, followed by the selection and implementation of the appropriate technologies. Integration with existing systems, employee training, and ongoing monitoring and optimization are crucial components of a successful asset visibility strategy.

In conclusion, asset visibility is a cornerstone of effective asset management for manufacturers, warehouse operators, and distributors. By leveraging advanced technologies and adopting a strategic approach, organizations can gain real-time insights into their asset inventory, leading to improved operational efficiency, cost savings, and regulatory compliance. Embracing asset visibility technology is not only a competitive advantage but also a fundamental requirement for organizations looking to thrive in the digital age.


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