Careers at CYBRA

Outbound Prospecting  /  Inbound Lead Qualification  /  Pipeline Generation 

At a Glance 

Department: Sales & Marketing 

Reports To: VP of Sales & Marketing 

Employment Type: Full-time 

Location: To be determined (remote, hybrid, or office-based) 

Experience: 1–3 years preferred; motivated entry-level candidates encouraged to apply 

Compensation Structure: Base salary plus variable incentive tied to qualified opportunities and pipeline contribution 

About the Company 

CYBRA Corporation provides enterprise labeling, barcode, and RFID solutions that help organizations streamline operations and improve visibility across warehouses, distribution centers, manufacturing environments, and retail operations. Our MarkMagic labeling platform and Edgefinity RFID solutions work alongside customers’ ERP, WMS, and other business systems. 

Position Summary 

We are looking for a motivated, organized Sales Development Representative to help build CYBRA’s new-business pipeline. This role focuses on identifying and engaging potential customers, promptly responding to inbound marketing leads, understanding initial business needs, and scheduling well-qualified discovery conversations for senior sales executives. 

The SDR owns the early stages of the sales process, not the full sales cycle. Success requires consistent outreach, thoughtful qualification, disciplined CRM follow-through, and close coordination with Account Executives and Marketing. We welcome candidates who have 1–3 years of relevant experience as well as entry-level applicants with strong communication skills and a genuine interest in technology sales. 

Why This Role Exists 

• Create a predictable flow of qualified new-business conversations for senior sales executives. 

• Ensure inbound inquiries from campaigns, website forms, events, and referrals receive timely, professional follow-up. 

• Give prospects a helpful first experience while allowing senior sales executives to focus on technical discovery, solution development, and closing opportunities. 

Core Responsibilities 

1. Outbound Prospecting & Opportunity Creation (approximately 50%) 

• Research target accounts and relevant contacts in industries such as distribution, manufacturing, retail, logistics, and supply chain operations. 

• Identify likely stakeholders in operations, IT, supply chain, warehouse management, and related leadership functions. 

• Execute personalized outreach through email, phone calls, LinkedIn, and sequenced follow-up to initiate conversations. 

• Use relevant triggers—technology changes, operational challenges, expansion, or new initiatives—to tailor messaging to each prospect. 

• Ask initial discovery questions, identify potential use cases for MarkMagic or Edgefinity, and secure discovery meetings for senior sales executives. 

• Follow up professionally with unresponsive or not-yet-ready prospects and nurture interest without over-contacting. 

2. Inbound Lead Response & Pre-Qualification 

• Respond promptly to new marketing-generated leads, including website inquiries, demo requests, webinar/event leads, and campaign responses, in accordance with agreed response-time goals. 

• Assess business need, intended use case, relevant systems, project timing, stakeholder involvement, and likely next steps using a consistent qualification framework. 

• Distinguish sales-ready opportunities from early-stage inquiries, support requests, partner requests, and leads that require longer-term nurturing. 

• Schedule qualified meetings with the appropriate sales executive and provide a complete summary of the prospect’s needs and context. 

• Coordinate with Marketing on follow-up to event leads and ensure leads are routed, tracked, and advanced appropriately. 

3. CRM, Handoffs & Pipeline Discipline 

• Maintain timely, accurate CRM records for contacts, accounts, outreach activities, lead status, next steps, and qualification notes. 

• Follow established lead ownership, routing, opportunity creation, and handoff criteria; avoid creating opportunities from meetings that do not meet agreed standards. 

• Provide senior sales executives with relevant account background, key stakeholders, challenges, urgency, and meeting objectives before each handoff. 

• Monitor meeting attendance and rescheduling, and collaborate with sales executives on feedback about opportunity quality. 

• Track activity and conversion trends; flag bottlenecks and recommend improvements to messaging, targeting, and workflows. 

4. Sales & Marketing Collaboration 

• Partner with Marketing to provide feedback on lead quality, campaign messaging, and prospect objections. 

• Develop working knowledge of CYBRA products, typical customer use cases, competitors, and ERP/WMS integration environments. 

• Participate in sales meetings, coaching, role-play, product training, and periodic campaign or trade-show attendance and follow-up initiatives. 

What Success Looks Like 

The following are recommended metrics for the role. Final numerical targets should be set after reviewing lead volume, market coverage, sales-cycle length, and the SDR’s ramp period. 

Area	Performance Measure	Recommended Expectation
Inbound responsiveness	Time to first response	Same business day for all assigned leads; prioritize high-intent demo requests within 1 business hour during working hours.
Prospecting	Outbound activity & coverage	Consistent multichannel activity and targeted account coverage; set volume goals after ramp.
Opportunity creation	Sales-accepted qualified meetings / opportunities	Monthly target established with Sales; prioritize quality and sales acceptance over raw meeting count.
Conversion	Inbound-to-qualified and outbound-to-meeting conversion	Track by lead source and campaign; improve rates over time.
Meeting quality	Held meeting rate & AE acceptance	High attendance and complete handoffs; review rejected opportunities for learning.
CRM discipline	Lead follow-up and record completeness	All assigned leads have documented status, owner, activity, and next step.

Required Qualifications 

• Strong verbal and written communication skills; able to introduce a solution clearly and build rapport with new contacts. 

• Self-motivated, coachable, resilient, and comfortable with proactive outreach and hearing “no.” 

• Strong organization, time management, and attention to detail; reliable follow-up and task prioritization. 

• Curiosity and willingness to learn enterprise software, RFID, labeling, and customer workflows. 

• Comfort using business software, conducting online research, and learning CRM and sales engagement tools. 

• Relevant experience is not required for candidates who demonstrate strong potential and willingness to learn. 

Preferred Qualifications 

• 1–3 years in an SDR, BDR, inside sales, lead generation, or customer-facing role, ideally within B2B technology or SaaS. 

• Experience with HubSpot or another CRM, sales prospecting/sequencing tools, and LinkedIn Sales Navigator. 

• Familiarity with enterprise software, supply chain, manufacturing, warehousing, retail operations, ERP/WMS, barcode labeling, or RFID. 

• Experience qualifying inbound leads and booking meetings for Account Executives. 

• Bachelor’s degree or equivalent practical experience; not required. 

Behaviors We Are Hiring For 

• Ownership mindset: follows through and takes responsibility for creating quality opportunities. 

• Persistent but respectful: stays engaged without sounding scripted or overly aggressive. 

• Curious listener: asks thoughtful questions to understand customer challenges before pitching. 

• Organized operator: tracks outreach and next steps so no lead falls through the cracks. 

• Collaborative learner: welcomes feedback from Sales and Marketing and continuously improves. 

Compensation & Benefits 

Competitive base salary and performance-based incentive plan, with final amounts and benefits to be confirmed by CYBRA. Benefits information can be added to the external posting once approved. 

First 90 Days — Ramp Plan 

Days 1–30 | Learn 

• Complete onboarding on MarkMagic, Edgefinity, target industries, core use cases, and CRM workflows. 

• Shadow discovery calls and review examples of strong handoffs and successful opportunities. 

• Learn lead qualification criteria, outreach messaging, and the inbound response process. 

Days 31–60 | Execute 

• Begin owning assigned inbound leads and a defined outbound target-account list. 

• Run approved outreach sequences, book introductory meetings, and document handoffs in the CRM. 

• Review weekly activity, lead response, conversion, and coaching feedback with the sales manager. 

Days 61–90 | Build Consistency 

• Independently manage daily inbound follow-up and outbound prospecting cadence. 

• Deliver a consistent flow of sales-accepted meetings with clear qualification notes. 

• Identify opportunities to improve targeting, outreach messaging, and lead routing based on early results. 

This specialty occupation position of Java Programmer within CYBRA Corporation requires at a minimum, a bachelor’s degree (or its foreign equivalent) in Computer Science, Software Engineering, or Computer Engineering, plus two (2) years of software development experience, including proficiency in Java and Spring Boot.

As a Java Programmer, you will:

1. Write, analyze, review, and rewrite programs for Spring Boot backend services and web application front ends using Java, applying knowledge of computer capabilities, object oriented design, symbolic logic, and software architecture principles; and utilize workflow charts and UML diagrams to plan, document, and communicate program logic prior to implementation.
2. Systematically debug Java and Spring Boot codebases using tools such as IntelliJ IDEA and logging frameworks to identify root causes and verify fixes through regression testing.
3. Perform revision, repair, and expansion of existing programs to increase efficiency or adapt to new business and technical requirements, including refactoring legacy Java code and optimizing Spring Boot services to improve performance, scalability, and maintainability.
4. Write, update, and maintain computer programs and software packages to handle specific jobs, including storing and retrieving application data via RESTful APIs, managing backend business logic in Spring Boot microservices, and integrating third-party SDKs and libraries into production systems.
5. Consult with managerial, engineering, and technical personnel to clarify program intent, identify problems, and suggest changes; and collaborate with Lead Developers, Engineering Managers, QA Engineers, and Product Managers within Agile/Scrum workflows to align technical implementation with functional requirements and business objectives.
6. Conduct trial runs of programs and software applications to ensure they produce the desired output, including executing unit tests (JUnit, Mockito), integration tests, and automated endto-end test suites (Cypress) to validate application behavior across the software stack prior to deployment.
7. Prepare detailed workflow charts and diagrams describing the input, output, and logical operation of software systems and convert them into coded instructions in Java; and design and document data-flow diagrams, API contracts (Swagger/OpenAPI), and systeminteraction diagrams to guide development.
8. Compile and write documentation of program development and subsequent revisions, including inline code documentation (Javadoc), API specifications, architecture decision records (ADRs), and test plans, to support long-term code maintainability and knowledge sharing.
9. Assign, coordinate, and review the work of programming personnel by participating in code reviews, providing technical feedback, and supporting junior developers in implementing assigned features in accordance with project standards and timelines.
10. Collaborate with technical stakeholders and users to develop and refine programming methods, evaluate emerging technologies, and integrate new tools and frameworks that improve development efficiency, application performance, and software quality.

COMPANY DESCRIPTION

CYBRA Corporation is a technology company with offices lower Westchester and West Seneca, NY. We are known for industry-leading products and services that help businesses produce, integrate, and manage self-identifying documents and packages, as well as tracking assets. All CYBRA software products run natively on virtually all major computing platforms, as well as in the cloud. CYBRA customers include Nike, Staples, Cardinal Health, Kraft General Foods, Foot Locker, Gucci, TJ Maxx, GM, Fisher Scientific, Crate and Barrel, McKesson, Seiko, Jockey, Manhattan Associates, and VAI. To learn more, go to: https://cybra.com

CONTACT:  Candidates ONLY please apply to: jobs@cybra.com No phone calls please.

THE ROLE:

The Technical Support Representative provides the highest level of customer service by providing technical assistance, troubleshooting, and resolving customer problems. This role interfaces with CYBRA’s R&D and Operations teams on various product issues and contributes to our growing library of support tools and resources.

CORE QUALITIES:

• Passionate, tech-savvy problem solver.
• Dynamic and highly motivated.
• Self-starter who can learn at a fast pace and enjoys collaborating.
• Energized by helping customers meet their goals.
• Excellent written and oral communication skills.

RESPONSIBILITIES:

• Provide quick, proactive customer communication via support hotline, chats, and emails.
• Identify escalations and share with colleagues for fast resolution.
• Report potential issues and customer feedback to the VP of Operations.
• Respond to customer requests in both oral and written communication.
• Troubleshoot customer installations.
• Collaborate with Sales team throughout the entire sales cycle.
• Issue product license keys.
• Work with vendors and suppliers to support customers.
• Document product functions and features.
• Maintain working knowledge of applications and features of all CYBRA products.
• Drive customer satisfaction with our new products.

QUALIFICATIONS AND SKILLS:

• Bachelor's degree preferred.
• 1-2 years related experience and training in hardware and software support.
• A problem-solving mindset.
• The ability to troubleshoot using logic and analytical thinking.
• A strong sense of urgency and attention to detail.
• Aptitude for learning new software programs.
• Familiarity with bar code printing and RFID a plus.
• Familiarity with ERP, WMS, or application software another plus.

COMPANY DESCRIPTION

CYBRA Corporation is a technology company with offices lower Westchester and West Seneca, NY. We are known for industry-leading products and services that help businesses produce, integrate, and manage self-identifying documents and packages, as well as tracking assets. All CYBRA software products run natively on virtually all major computing platforms, as well as in the cloud. CYBRA customers include Nike, Staples, Cardinal Health, Kraft General Foods, Foot Locker, Gucci, TJ Maxx, GM, Fisher Scientific, Crate and Barrel, McKesson, Seiko, Jockey, Manhattan Associates, and VAI. To learn more, go to: https://cybra.com

CONTACT:  Candidates ONLY please apply to: jobs@cybra.com No phone calls please.