Since 1985, CYBRA has been solving the most vexing auto-ID challenges in the world.


Since 1985, CYBRA has been solving the most vexing auto-ID challenges in the world.

CYBRA was founded in 1985.

Back then we had a Macintosh 128K, and a goal to the best software in the industry. Our interest in software and technology was broad at first, but we quickly found a niche in the Auto-ID software and integration industry. Our passion to provide the world’s best software is what separates us from the rest of the industry. Currently, we serve hundreds of fortune 500 businesses, and we went public in 2006.

CYBRA has been a world leader in barcode, RFID, and RTLS software since 1985.







Simply put, we want to apply what our software can do in every facet of industry and daily life. We want to help improve every industry. From inventory management to safety and security, our software helps any industry solve problems.

Our flagship product, MarkMagic, is barcode, RFID and forms middleware relied on by customers worldwide. EdgeMagic is CYBRA’s RFID software platform for RFID technology. Edgefinity IoT is a platform for building integrated applications that locate objects and people in real-time.


Headquarters are located in the original Otis Elevator Company factory on the waterfront in Yonkers, NY.  Just steps from the Yonkers station on the Metro North Hudson Rail Line, CYBRA is just 25 minutes from Grand Central Terminal.

Research & development offices are located in Southgate Plaza. The West Seneca Branch Office at 954 Union Road is minutes from the Aurora Expressway.


The leadership at CYBRA is a unique group of expert software developers, executives, and investors.

Harold Brand - CEO of CYBRAHarold Brand
Chairman of the Board & CEO

Harold Brand is a founder of CYBRA and has been its President, Chairman of the Board and Chief Executive Officer since 1985.

Sheldon Reich - Chief Solutions ArchitectSheldon Reich
Chief Solutions Architect

Sheldon has been VP of Marketing and a Director of the Company since 1989. He is an expert in the creative application of Auto ID technology.

Chuck Roskow - VP of OperationsChuck Roskow
Vice President of Operations

Chuck Roskow heads CYBRA’s West Seneca, NY branch office and is responsible for pre-sales and post-sales support of CYBRA’s software.

Bob Roskow - Executive VPBob Roskow
Executive Vice President

Bob Roskow joined CYBRA in 1994 in the capacity of Vice President of Sales and a Director. His participation has recently transitioned to that of a sales advisory role.

Paul Holm - CTO of CYBRAPaul Holm
Chief Technical Officer

Paul Holm was the architect of CYBRA’s JMagic client interface for MarkMagic and is currently the architect and team leader of the EdgeMagic development project.

Mike Shabet - VP Sales & MarketingMichael J. Shabet
VP, Sales & Marketing

Michael is the lead salesman at CYBRA. He was formerly a Global Sales Manager at the $7 billion dollar worldwide labels market share leader Avery Dennison.


We are a fast growing, high technology company headquartered on the historic Yonkers waterfront, and our customer support and sales center based in West Seneca, NY.



Partnerships we align with include companies in every industry across the world. We’re proud of the partnerships we’ve made in this industry. And, we’re excited to add more!