CYBRA
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Featured Solutions

Label Printing ➝

Modernized label printing tools to help your operations keep up with ever changing demands and regulations – all in one powerful software package.

Asset Tracking ➝

Asset tracking software for monitoring equipment and assets. Optimize usage, locate tools faster, and improve efficiency with our RFID applications.

MarkMagic ➝

Relied on by thousands of customers worldwide, MarkMagic solves barcoding, labeling and forms design and printing challenges. Modernize the way you manage and print your documents with MarkMagic.​ Design and print your forms, labels, barcodes, and RFID tags from one powerful software package.

Why MarkMagic?

MarkMagic is the chosen enterprise barcode label and form printing engine for major WMS products, ERP systems, 3PLs, and teams around the world.

EdgeMicro ➝

A simple RFID starter solution that solves common issues in logistical and inventory management. Ideal for lower scale needs, smaller environments, or proof of concept RFID projects. Deploy RFID into your supply chain without big investments or customizations.

RFID Starter Solution

EdgeMicro is easy to use, easy to implement, and brings immediate results to your operation without heavy investments in time, effor, and capital.

Edgefinity IoT ➝

Edgefinity IoT is an RFID software application built for organizations looking to gain visibility across large industrial environments. Whether you need to track large amounts of inventory, locate misplaced equipment, or ensure the safety of your employees, Edgefinity IoT lets you quickly deploy advanced, industrial strength tracking capabilities.

Enterprise RFID

Edgefinity IoT is an application that combines RFID with tracking technology and gives users the ability to track assets, locate inventory, and monitor employees.

Hardware ➝

For the warehouse, retail floor, in transit, and beyond - We offer the latest hardware products that work with our software applications from brands such as Alien, Brother, Zebra, Bixolon, SATO, Xerafy, and many others.

RFID Tunnel

CYBRA’s RFID tunnel is a 99.99% accurate carton validation solution for conveyor belts. Built for distributors looking to improve shipping accuracy.

[2024 RFID Integration Guide]

Have you been handed an RFID tag mandate from one of your retail partners? This ebook is a complete guide that will help manufacturers, and distributors reap great benefits from deploying RFID into your operations.

About CYBRA

CYBRA specializes in RFID technology, real time tracking systems, and enterprise barcode label software solutions.

Careers at CYBRA
Careers

We are always looking for bright and talented people to join us.

Join the CYBRA partner network
Become a Partner

Join the CYBRA Partner Network to integrate or resell our software.

CYBRA Branding Guide.

Developed as a means to maintain design and branding consistency, the marketing and design team at CYBRA is excited to share this branding guide to our customers, partners, and employees. We hope you find our branding guideline helpful and enlightening.

Voice

CYBRA was founded in 1985 and is a leader in radio-frequency identification (RFID) and barcode technology. As a software brand in a specialized industry, CYBRA’s copy and messaging needs to be articulate and descriptive. While we value clarity and technical expertise in our writing, CYBRA’s written voice is also smart, punchy, clever, and positive.

 

CYBRA Content and Copy IS


  • Authoritative: Our content will be assertive and should provide expert thought leadership in the RFID and barcode industry. Readers should feel confident in our expertise and impressed by our product capabilities.
  • Positive: Content will motivate and encourage our users to grow their business with our software. It should hold a positive tone and avoid negativity.
  • Contemporary: As the market evolves, our content should stay updated on the latest trends and cover topics in the present.
  • Clever: the voice of our content should be clever, funny yet professional and engaging with our readers.

 

CYBRA Content and Copy IS NOT:


  • Dry: While content will have a confident tone, it should deliver information in the most engaging manner possible. Avoid being dry, sterile or using excessive industry jargon.
  • Overly-opinionated: Content should avoid providing opinions over facts.
  • Absolute: Content will avoid using terms like “never,” “always,” and “forever.” It should not make any claims that our services will guarantee landing a job.
  • Unsure/Indirect: Content will not make unclear or broad statements. Content will be confident in tone and direct and include a call to action.

 

All Content and Copy Should Be:


  • Urgent: Why is the problem urgent for your audience?
  • Unique: Why is the CYBRA model unique?
  • Useful: Why is this a must-have solution for your audience?
  • Ultra-Specific: How does the product work, specifically?
  • User-Friendly: Why should your audience say yes to your service, today?
  • Unquestionable Proof: Why should your audience trust you?

 

General Best Practices


  • Wherever possible, content and copy should reference scientific or policy documents pertinent to our audiences.
  • Write enticing headlines and subheads that are to the point and never vague.
  • Use subheads liberally; they increase scannability.
  • Avoid passive voice in favor of active voice whenever possible.
  • Write clear sentences and paragraphs.
  • Offer clarity over cleverness.

Logos

CYBRA utilizes a logo and tagline in the majority of its marketing and media. Additionally, CYBRA has logos for its two software products – MarkMagic and Edgefinity IoT.

Logo Usage Best Practices


  • Do not add shadows or gradients to logos.
  • Do not change the colors of logos.
  • Do not add additional wording or imagery to logos.
  • Do not stretch or distort logos’ dimensions.
  • Provide ample spacing around the logo.

 

CYBRA Corporate Logo

CYBRRA’s corporate logo honors the legacy of the company. Originally a software recommendation service, CYBRA’s original tagline was “your oasis for software support”, hence the palm tree motif. Over the years the company has morphed into specializing in auto-ID technology. We kept the palm tree as an homage to the past, but got a new tagline that suits us a little better – we identify with success.

Approved Variations

The horizontal logo design is the preferred branding style. However, when appropriate, the logo can be adjusted to accommodate for space and/or style. When the logo is on a dark background, the first priority is visibility. Switch the logo and type to all white. Otherwise, never alter the logo’s original colors.

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MarkMagic Logo

CYBRA’s MarkMagic barcode labeling software logo is an icon with an abstract barcode in the shape of the letter “M”. Additionally, the logo utilizes the same Overpass font as the corporate logo and elsewhere in the company’s branding.

Approved Variations

The horizontal logo design is the preferred branding style. However, when appropriate, the logo can be adjusted to accommodate for space and/or style. When the logo is on a dark background, the first priority is visibility. Switch the logo and type to all white. Otherwise, never alter the logo’s original colors.

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No Text
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Edgefinity IoT Logo

CYBRA’s Edgefinity IoT RFID software logo is an icon with an abstract letter “E” to coincide with the MarkMagic icon. Additionally, the logo utilizes the same Overpass font as the corporate logo and elsewhere in the company’s branding.

Approved Variations

The horizontal logo design is the preferred branding style. However, when appropriate, the logo can be adjusted to accommodate for space and/or style. When the logo is on a dark background, the first priority is visibility. Switch the logo and type to all white. Otherwise, never alter the logo’s original colors.

Vertical
No Text
Dark Background

Imagery

At CYBRA we endeavor to clearly articulate our solutions and products. By using expressive imagery, we can better describe our products and services.

 

Imagery Usage Best Practices


  • Do not distort, combine, add colors to, or modify existing images.
  • Do not layer or combine multiple images on top of one another.
  • Provide ample spacing around images.
  • Do not use abstract iconography.

Icons

For several reasons icons are great visual tools that can balance out text on a site or application. They can enhance one’s brand by incorporating a color palette while retaining white space and avoiding unnecessary clutter. CYBRA utilizes flat, multi-colored icons on CYBRA.com and in other forms of media.

Illustrations

Using illustrations is an eye-catching way to convey product features and services that may not be possible with photographs or screenshots. CYBRA utilizes illustrations based on  the open source project – unDraw.

Photography

Adding photography to media adds important context and depth. Photography used in CYBRA’s media should capture the spirit and essence of its solutions and products. All photography for CYBRA’s media should be bright, vibrant, and illustrative.

Typography

The desired effect of CYBRA’s font choices are openness, familiarity, and readability. The fonts used in all of CYBRA’s media are open source, with its two main fonts available on Google Fonts. Additionally, these fonts are widely used online as well in real life to promote a feeling of familiarity. Lastly, CYBRA’s fonts are chosen to ensure high readability and to maintain web accessibility standards.

 

Typography Usage Best Practices


  • Do not use all caps or title case.
  • Do not use more than 1 type of emphasis at a time.
  • Do not crowd a small space with a lot of text or eliminate a margin to create space for text.

CYBRA’s main display font is Overpass. This is the open source version of the Highway Gothic, which was originally used on U.S. highway and road signs across the country. Overpass features 20 styles, including thin, light, light italic, regular, regular italic, semi-bold, bold, extra bold, and black.

Open Sans is the body copy font used on CYBRA.com, and in other forms of media. Open Sans is an open source humanist sans-serif typeface commissioned by Google in 2011. It is an extremely popular font used on more than 20 million websites worldwide.

Colors

CYBRA.com and its media deploys a warm and diverse color palette that accommodates for the many industries and solutions CYBRA is in.

 

Color Usage Best Practices


  • Do not use colors together that vibrate or have low contrast.
  • Do not use strong colors (red, orange, etc) as backgrounds.
  • Do not use a tint or shade of red as the main accent color.

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