CYBRA
a
Featured Solutions

Label Printing ➝

Modernized label printing tools to help your operations keep up with ever changing demands and regulations – all in one powerful software package.

Asset Tracking ➝

Asset tracking software for monitoring equipment and assets. Optimize usage, locate tools faster, and improve efficiency with our RFID applications.

MarkMagic ➝

Relied on by thousands of customers worldwide, MarkMagic solves barcoding, labeling and forms design and printing challenges. Modernize the way you manage and print your documents with MarkMagic.​ Design and print your forms, labels, barcodes, and RFID tags from one powerful software package.

Why MarkMagic?

MarkMagic is the chosen enterprise barcode label and form printing engine for major WMS products, ERP systems, 3PLs, and teams around the world.

EdgeMicro ➝

A simple RFID starter solution that solves common issues in logistical and inventory management. Ideal for lower scale needs, smaller environments, or proof of concept RFID projects. Deploy RFID into your supply chain without big investments or customizations.

RFID Starter Solution

EdgeMicro is easy to use, easy to implement, and brings immediate results to your operation without heavy investments in time, effor, and capital.

Edgefinity IoT ➝

Edgefinity IoT is an RFID software application built for organizations looking to gain visibility across large industrial environments. Whether you need to track large amounts of inventory, locate misplaced equipment, or ensure the safety of your employees, Edgefinity IoT lets you quickly deploy advanced, industrial strength tracking capabilities.

Enterprise RFID

Edgefinity IoT is an application that combines RFID with tracking technology and gives users the ability to track assets, locate inventory, and monitor employees.

Hardware ➝

For the warehouse, retail floor, in transit, and beyond - We offer the latest hardware products that work with our software applications from brands such as Alien, Brother, Zebra, Bixolon, SATO, Xerafy, and many others.

RFID Tunnel

CYBRA’s RFID tunnel is a 99.99% accurate carton validation solution for conveyor belts. Built for distributors looking to improve shipping accuracy.

[2024 RFID Integration Guide]

Have you been handed an RFID tag mandate from one of your retail partners? This ebook is a complete guide that will help manufacturers, and distributors reap great benefits from deploying RFID into your operations.

About CYBRA

CYBRA specializes in RFID technology, real time tracking systems, and enterprise barcode label software solutions.

Careers at CYBRA
Careers

We are always looking for bright and talented people to join us.

Join the CYBRA partner network
Become a Partner

Join the CYBRA Partner Network to integrate or resell our software.

Leadership

CYBRA’s leaders are industry experts and world class business professionals.

Management Team

Harold Brand - Chairman of the Board and CEO

Harold Brand
Chairman of the Board and CEO

Harold Brand is a founder of CYBRA and has been its President, Chairman of the Board and Chief Executive Officer since 1985. He is responsible for managing the operation, monitoring its performance, and planning and overseeing R&D projects. Mr. Brand developed much of CYBRA’s proprietary technology.

Prior to founding CYBRA, Mr. Brand was Vice President of Personnel Systems at Manufacturers Hanover Trust Company (currently JP Morgan Chase Bank), a New York City money center bank, where he managed a multimillion dollar annual budget and a staff of 25 professionals.

A highly rated speaker at IBM technical conferences, Mr. Brand holds a Masters of Science degree in Computer Science from Rutgers University in New Brunswick, New Jersey.

Sheldon Reich - Chief Solutions Architect

Sheldon Reich
Chief Solutions Architect

Sheldon Reich has been Vice President of Marketing and a Director of the Company since 1989. His title was recently changed to Chief Solutions Architect to more accurately reflect his role in the Company. He is an expert in the creative application of Auto ID technology. In April 2004, Mr. Reich was selected by IBM to help design an IBM Solutions Builder Express Portfolio Infrastructure Solution, “Enabling RFID”.

Prior to joining CYBRA, Mr. Reich held the position of Copy Director at Bantam Doubleday Dell publishing. He developed business-to-business marketing programs for such clients as: NYNEX, AT&T Microelectronics, and Philips Information Systems. A highly rated frequent speaker at industry conferences and user group meetings, Mr. Reich, holds a Bachelor of Arts degree in Linguistics from the State University of New York at Stony Brook.

Chuck Roskow - Vice President of Operations

Chuck Roskow
Vice President of Operations

Chuck Roskow heads CYBRA’s West Seneca, New York branch office and is chiefly responsible for pre-sales and post-sales support of CYBRA Corporation’s software products. He joined the Company in 1994 as an Account Manager and became Customer Support Manager in 1997 to 2005, when he became Branch Manager. Acting in a sales engineering capacity, Mr. Roskow is CYBRA’s OEM customer’s primary point of contact and manages the end user support effort. Previously, as a CYBRA marketing representative, Mr. Roskow tripled sales in his territory. Before joining CYBRA, he was the owner and proprietor of Just Belts, a martial art belt manufacturer, which he built from a standing start to profitability and sale to new owners in 18 months. Mr. Roskow holds a Bachelor of Science degree in Business Administration from the State University of New York College at Fredonia.

Bob Roskow - Executive Vice President

Bob Roskow
Executive Vice President

Bob Roskow joined CYBRA in 1994 in the capacity of Vice President of Sales and a Director. His participation has recently transitioned to that of a sales advisory role, along with a change in title to Executive Vice President.

Bob is also founder of Profit Horizons, Inc., a sales consultancy. He brings to CYBRA more than 30 years of high technology marketing experience with the IBM Corporation. Mr. Roskow’s marketing achievements with IBM were rewarded with membership in 17 100% clubs and three Golden Circles, which signified reaching the top 3% of sales professionals in the company. One of the chief architects of IBM’s Business Partner Program, Mr. Roskow has consulted to more than 50 IBM Business Partners with annual sales ranging from $200,000 to $50 million in revenues. Bob was a New Business Executive with IBM for the four years prior to his retiring in 1992.

 

Paul Holm - Chief Technical Officer

Paul Holm
Chief Technical Officer

Paul Holm was the architect of CYBRA’s JMagic client interface for MarkMagic and is currently the architect and team leader of CYBRA’s RFID software development project. Paul spent the early part of his career over a nine year span with IBM as a Java, object oriented, client server, and database technical consultant. While at IBM, he consulted with more than twenty IBM Business Partners migrating to the Java application development environment. Paul co-authored the IBM book: “Accessing the AS/400 System with Java”. He also served as object oriented consultant for the 1996 Olympic programming project. He is a frequent speaker at IBM technical conferences worldwide and a member of the IBM Websphere Advisory Council. In 1999, Mr. Holm founded the PlanetJ company which specializes in cutting edge Java and web development technologies.

John Schino - Senior Solutions Architect

John Schino
Senior Solutions Architect

Johnathan Schino, Senior Solutions Architect has been with CYBRA since 2014. John has been working with RFID and active tracking solutions since 2007. In his time he has designed systems ranging from tracking cow’s health to high security embassies. His breadth of knowledge has enhanced the versatility of the Edgefinity IoT Software platform. John can solve any issue your business has with the use of different sensors and technologies that can be easily integrated into Edgefinity IoT.

John graduated first in his major of Management Information Systems with a minor in Statistics and Probability from Arcadia University. He was born and raised in Ewing, New Jersey. In his free time he enjoys travel, exotic foods, volunteering and reading about the latest scientific breakthroughs.

Outside Directors & Advisors

Jonathan Rubin
Outside Director

Jonathan Rubin is an experienced small businessperson, having run his own businesses for the past five years. Mr. Rubin is a partner in the Jefferson Title Agency which is licensed in several states. He is a seasoned real estate professional, with extensive experience in numerous areas of the real estate field, including, management, brokerage, title and finance. Mr. Rubin is active in the Lakewood NJ community, where he manages a free loan society, and sits on the Township Rent Control Board, the Board of Congregation Ohr Meir and other community involvement.

Dr. Shlomo Kalish
Advisor

A CYBRA founder, is an Israeli based technology investor. In January, 2007 Dr. Kalish made the 39th slot in Forbes’ Midas List of top dealmakers in the world, and number one among Israeli dealmakers. In 1994, Dr. Kalish founded The Jerusalem Global Group, a technology focused investment house, and in 1999 he founded Jerusalem Global Ventures, a venture capital firm managing $120M. Jerusalem Global Ventures invests in seed and early-stage communications, information technology and life sciences companies.

Isaac Onn
Outside Director

Isaac Onn has been the CEO and Treasurer of Ness Energy of Israel Inc. since 2008. From 2001 to 2008, Mr. Onn was the president of IPA, Fuel Services Ltd (Israel). He has a long history in the wholesale and retail energy sectors including 27 years with Delek, The Israeli Fuel Corporation Ltd. , one of the largest gasoline retailers in Israel. His varied experience includes a stint with Mooney Airplane Company, a manufacturer of high performance single engine aircraft. Isaac is a proud veteran of the Israel Air Force.