Leadership
CYBRA’s leaders are industry experts and world class business professionals.
Harold Brand
Chairman of the Board and CEO
Chuck Roskow
Vice President of Operations
Brian Parrillo
Vice President, Sales & Marketing
John Schino
Chief Solutions Architect
Sheldon Reich
Special Advisor
Dale Wood
Chief Information Officer
Harold Brand
Chairman of the Board and CEO
Harold Brand is a founder of CYBRA and has been its President, Chairman of the Board and Chief Executive Officer since 1985. He is responsible for managing the operation, monitoring its performance, and planning and overseeing R&D projects. Mr. Brand developed much of CYBRA’s proprietary technology.
Prior to founding CYBRA, Mr. Brand was Vice President of Personnel Systems at Manufacturers Hanover Trust Company (currently JP Morgan Chase Bank), a New York City money center bank, where he managed a multimillion dollar annual budget and a staff of 25 professionals. A highly rated speaker at IBM technical conferences, Mr. Brand holds a Masters of Science degree in Computer Science from Rutgers University in New Brunswick, New Jersey.
Chuck Roskow
Vice President of Operations
Chuck Roskow heads CYBRA’s West Seneca, New York branch office and is chiefly responsible for pre-sales and post-sales support of CYBRA Corporation’s software products. He joined the Company in 1994 as an Account Manager and became Customer Support Manager in 1997 to 2005, when he became Branch Manager. Acting in a sales engineering capacity, Mr. Roskow is CYBRA’s OEM customer’s primary point of contact and manages the end user support effort.
Previously, as a CYBRA marketing representative, Mr. Roskow tripled sales in his territory. Before joining CYBRA, he was the owner and proprietor of Just Belts, a martial art belt manufacturer, which he built from a standing start to profitability and sale to new owners in 18 months. Mr. Roskow holds a Bachelor of Science degree in Business Administration from the State University of New York College at Fredonia.
John Schino
Chief Solutions Architect
Johnathan Schino, Senior Solutions Architect has been with CYBRA since 2014. John has been working with RFID and active tracking solutions since 2007. In his time he has designed systems ranging from tracking cow’s health to high security embassies. His breadth of knowledge has enhanced the versatility of the Edgefinity IoT Software platform. John can solve any issue your business has with the use of different sensors and technologies that can be easily integrated into Edgefinity IoT.
John graduated first in his major of Management Information Systems with a minor in Statistics and Probability from Arcadia University. He was born and raised in Ewing, New Jersey. In his free time he enjoys travel, exotic foods, volunteering and reading about the latest scientific breakthroughs.
Brian Parrillo
Vice President of Sales & Marketing
With 25 years of experience in the technology sector, Brian Parrillo is a seasoned sales leader specializing in supply chain, distribution, and eCommerce fulfillment. As Vice President of Sales & Marketing at CYBRA Corp., Brian is dedicated to helping businesses achieve significant operational improvements by optimizing efficiency through cutting-edge labeling, barcode, and RFID solutions.
His expertise lies in streamlining workflows, enhancing supply chain visibility, and driving digital transformation for companies looking to scale and improve operations. Passionate about delivering measurable business results, Brian collaborates closely with organizations to implement innovative automation solutions that reduce costs, improve accuracy, and boost productivity.
Sheldon Reich
Special Advisor
Sheldon Reich is an expert in the creative application of Auto ID technology. In April 2004, Mr. Reich was selected by IBM to help design an IBM Solutions Builder Express Portfolio Infrastructure Solution, “Enabling RFID”.
Prior to joining CYBRA, Mr. Reich held the position of Copy Director at Bantam Doubleday Dell publishing. He developed business-to-business marketing programs for such clients as: NYNEX, AT&T Microelectronics, and Philips Information Systems. A highly rated frequent speaker at industry conferences and user group meetings, Mr. Reich, holds a Bachelor of Arts degree in Linguistics from the State University of New York at Stony Brook.
Dale Wood
Chief Information Officer
Dale is a seasoned IT leader and database architect with deep experience across financial, healthcare, manufacturing, and industrial sectors. He has led cloud-first initiatives, built secure multi-tenant SaaS platforms, and guided cross-functional teams to deliver scalable, high-performance systems.
With expertise in MySQL, SQL Server, and AWS cloud environments (RDS, Aurora, EC2), Dale specializes in database performance, optimization, and high-availability architecture. He is known for solving complex data challenges, improving system reliability, and ensuring enterprise platforms scale efficiently.
A strong advocate of servant leadership, Dale mentors teams, aligns technology with business goals, and consistently delivers stable, high-quality solutions for mission-critical environments.