How MarkMagic Helps West Four Group Stand Out from the Competition with On-Demand Color Label Printing

West Four Group Adds Color Label Printing Capabilities with Epson and MarkMagic Barcode Labeling Software

Focused on a number of industries including door manufacturing, building security supplies, and even creative services, West Four serves hundreds of customers across Western Canada.

Recently, West Four wanted to improve its product packaging. “Black and white just won’t cut it anymore,” says Jay Fafard, Executive VP at West Four. “We need to be able to speak to the customer more effectively.” So West Four turned to the CYBRA team for a solution. Adding color to product labels is a popular and effective way for brands to improve their brand image and customer loyalty. Brand recognition, product appeal, and competitive advantages have direct correlations to how items are packaged and designed. In fact, color used on products and in marketing communications enhances brand recognition by up to 80%.

In this case study, check out how MarkMagic helped West Four accomplish:

  • Create color labels with a 300 DPI full resolution image.
  • Print labels that include variable data pulled live from their system.
  • Reduce overhead by printing color labels on plain stock paper.
CYBRA Corporation

Over 30 years of software sales & development. Thousands of customers worldwide. And, we’re just getting started. CYBRA specializes in RFID technology, real time tracking systems, and barcode forms & labeling software solutions.

Connect on Social Media
Connect on Social Media


[Case Study]

How NAFECO Improves Work-in-Process System with CYBRA’s RFID Application


2021 RFID Integration Guide - Learn how to turn your RFID tags into a great investment


How You Can Benefit from Digitizing Your Shipping Forms and Labels with MarkMagic
2021 RFID Integration Guide

2021 RFID Integration Guide

Today, retailers are pivoting hard in order to offer their services and products to more consumers on more platforms and in more places. It’s no secret that retailers with growing omnichannel initiatives see strong benefits with RFID from the DC to receiving to the...

Nafeco store layout

How NAFECO Improves Work-in-Process System with CYBRA’s RFID Software Application

A large part of NAFECO’s business is in uniforms for first responders. With thousands of garments in process every day, NAFECO needed an easier way to track and locate garments across its facility. To get the job done, NAFECO reached out to CYBRA to install their RFID tracking system.
Benefits of Deploying Color Labeling into Your Supply Chain

How to Automate and Transform Your Forms and Label Processing

In this focused webinar, the MarkMagic team will show how you can take control over your label and document management. Check out how MarkMagic brings dynamic everything to your document output. We will share compelling examples how you can alter forms and labels with minimal effort …


Barcode Labeling Software

RFID Tracking Software

Barcode Labeling Software

RFID Tracking Software

Solutions By Industry

Solutions By Business Requirement