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Featured Solutions

Label Printing ➝

Modernized label printing tools to help your operations keep up with ever changing demands and regulations – all in one powerful software package.

Asset Tracking ➝

Asset tracking software for monitoring equipment and assets. Optimize usage, locate tools faster, and improve efficiency with our RFID applications.

MarkMagic ➝

Relied on by thousands of customers worldwide, MarkMagic solves barcoding, labeling and forms design and printing challenges. Modernize the way you manage and print your documents with MarkMagic.​ Design and print your forms, labels, barcodes, and RFID tags from one powerful software package.

Why MarkMagic?

MarkMagic is the chosen enterprise barcode label and form printing engine for major WMS products, ERP systems, 3PLs, and teams around the world.

EdgeMicro ➝

A simple RFID starter solution that solves common issues in logistical and inventory management. Ideal for lower scale needs, smaller environments, or proof of concept RFID projects. Deploy RFID into your supply chain without big investments or customizations.

RFID Starter Solution

EdgeMicro is easy to use, easy to implement, and brings immediate results to your operation without heavy investments in time, effor, and capital.

Edgefinity IoT ➝

Edgefinity IoT is an RFID software application built for organizations looking to gain visibility across large industrial environments. Whether you need to track large amounts of inventory, locate misplaced equipment, or ensure the safety of your employees, Edgefinity IoT lets you quickly deploy advanced, industrial strength tracking capabilities.

Enterprise RFID

Edgefinity IoT is an application that combines RFID with tracking technology and gives users the ability to track assets, locate inventory, and monitor employees.

Hardware ➝

For the warehouse, retail floor, in transit, and beyond - We offer the latest hardware products that work with our software applications from brands such as Alien, Brother, Zebra, Bixolon, SATO, Xerafy, and many others.

RFID Tunnel

CYBRA’s RFID tunnel is a 99.99% accurate carton validation solution for conveyor belts. Built for distributors looking to improve shipping accuracy.

[2024 RFID Integration Guide]

Have you been handed an RFID tag mandate from one of your retail partners? This ebook is a complete guide that will help manufacturers, and distributors reap great benefits from deploying RFID into your operations.

About CYBRA

CYBRA specializes in RFID technology, real time tracking systems, and enterprise barcode label software solutions.

Careers at CYBRA
Careers

We are always looking for bright and talented people to join us.

Join the CYBRA partner network
Become a Partner

Join the CYBRA Partner Network to integrate or resell our software.

Online Returns
A recent article from the webiste, ChainStoreAge.com, identified item returns as the one major hurdle in turning a retail operation into a full fledged omnichannel process.

From ChainStoreAge.com

“Retailers that haven’t grasped the concept of omnichannel and implemented it successfully are generally out of business or losing serious market share to slicker competition. The term omnichannel has more or less become superfluous: It is now implied in the simple term retail.That’s almost true. One gap where many retailers are still struggling to understand and respond to evolving expectations in the marketplace is in the return process. The dichotomy is rooted in disparity between how retailers and consumers view returns as a whole.”

The average return rate for a general retailer is just under 5%. Today, a lot of companies are trying to go the extra mile to ensure their returns process is simple, fast, and not a headache for their customers. Many major retailers offer free shipping. Retailers, like JC Penny, can handle returns even without the receipt of the purchase. Ultimately, your returns policy should focus on just one thing: satisfying the customer. They’re already willing to buy from you, which means they trust your brand. But, if the item turns out to not be exactly what they want, a shoddy return experience can turn them against you and your brand.

1448486432_add-buy-plus-shopping-cartYour returns operation can become quite complicated if you have significant sales coming from online shoppers. Believe or not, return rates for online orders are lower than store returns. But, that may be due to the fact that most people prefer to return an item to a physical person in a store. Online shopping has aided the buying process for companies and consumers, but it has its pitfalls. It is very easy for a clothing item to look different on a screen than in real life. And, of course, shoppers that don’t try on clothes, or ensure correct measurements on home goods (drapes for example) are much more likely to return those items.

How do you cover all your bases? How can you make sure that any return, especially online, can be fulfilled quickly, and without issue? Let’s take a look one of the best online ecommerce sites in the world. Zappos offers a full year for customers to return their items. They ensure their customer service is world class. And, the most helpful thing they offer their customers are their shipping labels. Every shipment of an online purchase can be returned with a shipping label that a customer can conveniently print and fill out from the Zappos site. The process couldn’t be much easier. By allowing the customer to do the return by themselves without needing the assistance of a CSR, the process is much faster, saving you time, money, and the headache of an unhappy customer.

Now, we can’t all be Zappos.com. After all they get significant backing by a little outfit called Amazon. But, if you’re looking for a way to provide your customers with an easy way to return order, why not use MarkMagic?

The number one way to ensure a smoother item return experience for online shoppers is to have return labels already sent with their package.

MarkMagic allows you to dynamically print out your receipts, forms, and any other promotional material that you would want to put into your online orders. With the MarkMagic addon, PrintTransformer, can fill every invoice or receipt with the right data, automatically. All your team has to do is put the order form in the right box! PrintTransformer Add-on Option in MarkMagic lets you take control of your document management with minimum effort.

At print time, MarkMagic PrintTransformer automatically processes rules and conditions, changes printing instructions, bursts print files to print each page or record with its own set of instructions and changes field attributes based on field data. PrintTransformer adds a whole new capability that you never had before – the power to develop sophisticated, dynamically formatted print jobs without writing a line of code.

It’s not like Zappos, but it’s just as convenient.