Nov. 9, 2016 — Niche businesses find holes in the marketplace and fill them — profitably.

Business axiom No. 1 says that the customer is always right — which is never more true than when customers tell you they need something but can’t find it anywhere. That’s the a-ha moment, the big bang of a new, niche marketplace.
For Matt Schulman, that moment occurred while he toiled as a salesperson for a big beer distributor. A supplier mentioned his unhappiness with how distributors were handling his smaller, craft-beer accounts. “There’s a need for a smaller company,” he told Schulman. “You should start one.”

Harold Brand has had two such moments. While running a technology-marketing company in 1990, a client asked about something new, called bar codes. “It wasn’t on our radar at all,” Brand says. He developed a bar-coding product; it worked, and they discovered that “thousands and thousands of companies needed this.” Fast-forward about 10 years, when customers asked about another new need: radio-frequency identification (RFID) chips. “They told us: ‘You’re the experts in bar coding, so obviously you are also experts in RFID,” Brand says. They weren’t. Yet.

Barcode Labeling Software

RFID Tracking Software

Barcode Labeling Software

RFID Tracking Software

Resources

[Case Study]

How Roth Industries Package Thousands of Prepared Food Products Every Week.

[eBook]

2022 RFID Integration Guide - Learn how to turn your RFID tags into a great investment

[Webinar]

How You Can Benefit from Digitizing Your Shipping Forms and Labels with MarkMagic

[Case Study]

How Roth Industries Package Thousands of Prepared Food Products Every Week.

[eBook]

2021 RFID Integration Guide - Learn how to turn your RFID tags into a great investment

[Webinar]

How You Can Benefit from Digitizing Your Shipping Forms and Labels with MarkMagic

Company

CYBRA Headquarters
CYBRA HQ (Yonkers, NY)

About CYBRA

Over 30 years of software sales & development. Thousands of customers worldwide. And, we’re just getting started. CYBRA specializes in RFID tracking technology and barcode forms & labeling software solutions. Learn More